Daily Goals, Daily Wins

Role: UX Lead / Product Designer in Analytics

Time Frame: May - August 2024

Getchup is a mobile application that helps users with ADHD enhance their focus and productivity through attainable daily goals and smart reminders. Through an AI-powered task divider for managing tasks,  a focus timer to help you keep calm, reminders for breaks and functions to improve concentration.

Challenge

The pandemic-driven 25% rise in ADHD diagnoses highlights a critical gap in tools to boost focus and productivity, a need that now carries billions in economic impact. Our research confirms that task management and movement tracking are essential for the 1.8 million Canadians affected by ADHD, directly addressing productivity challenges in the workplace.

Solution

To tackle ADHD challenges, we propose a mobile app focused on enhancing task management, maintaining focus, and regulating hyperactivity. Key features include a smart task organizer that breaks tasks into manageable steps, focus timers with soothing sounds, and movement tracking to prompt regular breaks. These tools aim to boost productivity, reduce anxiety, and help users achieve their goals.

My Role

As a UX Lead, I ensure a cohesive user experience across the app, with a particular focus on the analytics page. My role involves designing intuitive dashboards that provide clear, actionable insights, helping users track productivity and make informed decisions to improve focus and task management.

Approach

I've embraced a design thinking approach that enables me to deeply empathize user needs, generating evidence-based ideas to drive innovative solutions.

Tools Used

Process

Empathize

In May 2024, a UX research study was conducted in Vancouver to explore the unique needs of individuals with ADHD, focusing on task management, movement tracking, and task breakdown. Through structured interviews with six participants, including those with varying levels of hyperactivity, a key finding emerged: they primarily rely on default phone calendars and alarms, but often get distracted by apps like Forest, which, despite its focus-enhancing intent, was perceived as more distracting than helpful.

User Interview and Conduct:

The initial interview revealed that:

  • Get Distracted: 100%
  • Schedule Breakdown: 90%
  • Movement Tracking: 50%

User Persona

Define

Our research identifies key challenges for individuals with ADHD, focusing on hyperactivity and difficulties with maintaining focus. These challenges include managing task organization, overcoming procrastination, and maintaining concentration amidst distractions.

Ideate

Following the Empathize and Define stages, we advanced to the Ideation and Design phases. We carefully mapped out the information architecture and defined user flows to create a seamless user experience. We then developed initial wireframes to illustrate key user journeys, which laid the groundwork for mid-fidelity prototypes. These prototypes underwent thorough user testing to gather critical feedback. Based on this feedback, we iteratively refined the prototype and optimized user flows, ultimately producing high-fidelity mockups that closely align with user expectations and usability standards.

Competitors

We researched existing apps in our field to understand the market and identify what sets our application apart from competitors. We found that many apps offer features such as task planners, AI task managers, and focus timers. What distinguishes Getchup is its integration of these functionalities into a single platform, enhanced by an additional feature: movement tracking. This combination provides a comprehensive experience that supports user productivity, focus, and well-being.

User flow - Overall

User flow - Tracking Progress

Refined Wireframe after Improvements

Logo

We named our app "Getchup," inspired by the Pomodoro Technique, a time management method where you work for 25 minutes and then take a 5-minute break. Our app integrates this technique with AI technology to provide detailed insights into the time spent on each task. By breaking down the Pomodoro Technique (named after the Italian word for tomato) into smaller, more manageable pieces, we make it easier for ADHD users to follow. This process also evokes the way tomatoes are processed into ketchup. We can say that Getchup = Get you up, as our app helps users get up and complete their tasks.

UI Kits

The design of the app components is tailored for individuals with ADHD, utilizing simple and calming colors to enhance focus and create a soothing experience. The goal is to offer a straightforward interface that minimizes distractions, allowing users to navigate the app efficiently and stay focused on their tasks.

Prototype

We have come to the most end stage of creating mockups and prototypes after defining the problems and developing solutions, which will be handed over to the developers. This marks the completion of the UI design after extensive usability testing and wireframe improvements to ensure optimal functionality.

Testing

The showcase took place on August 15th, 2024, featuring three guest speakers. After everyone had the opportunity to test our product, we received not only compliments but also valuable feedback for our project, particularly regarding my progress tracking contribution.

Learning

Given the complexity of ADHD and the limited 10-week development timeframe, I plan to expand my role in the future to include new features such as a Productivity Scheduler and Advanced Movement Tracking. Additionally, as a UX lead, I will focus on refining the user experience to ensure it is tailored specifically for individuals with ADHD, addressing feedback that the current design is too generalized and ensuring that it effectively meets their unique needs.